Workshop Overview |
| Improving retail shoppability – a store’s effectiveness at translating consumer demand into purchase – has become a priority for leading retailers and their suppliers. But little exists in the way of a systematic, rigorous approach for learning how to capture, quantify, and manage the customer experience to optimize shopper response and store performance.
The Kelley School of Business (KSB) at Indiana University (IU) is now offering shopper insight executives specialized training from university and industry experts in understanding and leveraging the effect of the store environment and shopping experience on the purchase decision. With recent advances in customer tracking, 3D simulation, and electronic interviews, managers can now collect real-time data on consumer demand, the shopping process, and consumer response to changes at the point of purchase. This high-level workshop offered through the Customer Interface Laboratory at KSB offers managers the opportunity to:
Featured speakers and discussants include:
The workshop begins on Wednesday afternoon, October 29th, with tutorial sessions on virtual reality simulations, customer tracking, and neuroscience research techniques; tours of three of Indiana University’s labs; and a networking reception and dinner. Sessions continue on Thursday, October 30th, with a full day of presentations and discussion of shopper research priorities, applications and insights. This educational program is offered exclusively to retailers and consumer product manufacturers. Space will be limited to 50 participants, so please reserve early. |
The Kelley Advantage
The Kelley School is the only business school offering credentialed, objective training on new methods for measuring and managing the customer experience.
